Among the Social Media platforms, "Instagram" is the one with the largest customer network and interest by far. Imagine that you will open a shop and it will be in the largest shopping mall in the world. How much do you think this shop will be worth or rent?
Actually, this was just a small question to show you the seriousness of the current situation. Because it will be easier for all of us to create a perspective and set goals with this perspective.
No one thinks that it is possible to open a shop for free in the world's largest shopping mall. However, since Instagram is a platform on the internet, it provides a great advantage for people who want to do low-cost business. But that doesn't mean it doesn't cost anything! There will be some factors that will change depending on the content of the product and service you want to sell. If it is necessary to continue with the example;
Let's say you're a bag seller. So what did we talk about? Social Media are online networks where user-generated content is published and posted. In other words, you have to create content that will showcase your products. You must have a phone with the right camera quality to get clear images. While there are free video editing and photo editing programs to create content, you will need to get some paid programs to create more professional contents. While there are free trainings on program usage and presentation techniques, you will need to purchase various courses. REMEMBER, EDUCATION AND DEVELOPMENT ARE THE WEAPONS OF THE ENTREPRENEURSHIP! If you are planning to sell your products from home, there should be a space and light in a room of your home where you can shoot. Plus, since you're an online shop owner, you'll need to advertise. You will have your advertising budgets on Facebook or Instagram. All of these are cost items.
Many people do not understand the seriousness of the business when they start selling products on social media. In general, many people start this way by saying, "What can be the worst, we start by buying a few products and selling them to friends and then we'll find a solution". But unfortunately, many people realize that they are ENTREPRENEURS on this difficult road and they give up. Because nowadays Instagram is seen as a FREE app, it is unknown what requirements and challenges are on the back end. Don't forget! Instagram IS THE LARGEST SHOPPING MALL IN THE WORLD! If you think that you have a shop in such a place, you will understand the seriousness of the current situation and the action plan more easily.
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