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WHAT IS SOCIAL MEDIA?

With its general definition, Social Media is online networks where user-generated content is published and shared.


While many businesses think that social media consists of only "instagram" or "facebook", in fact, social media consists of many platforms. If you do not know on which social media platform your customers are active, it will not be possible to make your marketing plan. That's why you need to know which social media platform your niche is more active on and the features and basic information of that platform. I recommend starting your research right away to create the right marketing plan.


Social Media has become the most important part of today and future for businesses. In this context, just having a website for your business is no longer enough.


In other words, in order to have a presence in the online world, just a website is not enough, but you need to take an active part in social media. Especially in the last 2 years, after all consumers started to benefit from the rapid transportation convenience of online businesses that have grown rapidly and their consumption habits changed, the fact of existence on social media platforms has become noticeable by everyone. This awareness is now being directed by social media platforms, from the thought of just being on social media to producing more creative content. The reason is very clear. No social media users are actually on these platforms to shop. Unfortunately, businesses are not aware of this situation. The purpose of users being on social media platforms; to have some fun and rest by getting rid of the stress and fatigue they experience during the day. During this time, they do not hesitate to shop from businesses that they can easily reach, use the right communication technique, and produce entertaining and reliable content.


Remember: Social Media are online networks where user-generated content is published and shared.


You're content creators, content creators with products and sales concerns. You need to be more creative. The reason is that social media platforms are built on software. So this is a numbers game. How? The more people contact you, the more people share your posts, the more people spend time on the content you share, the more data the software allows you to receive. More data is an invitation to more organic engagement. The faster you grasp this fact, the faster you will adapt.

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